Past event

KIT GLobal Finance Brilliance. The Rise of Mobile Banking and Digital Payments: Opportunities and Strategies for BFSI Players

A new exciting event from KIT Global in partnership with TBC.

Join us for an insightful webinar with KIT Global as we delve into the realm of BFSI marketing. This webinar will bring you through an exploration of personalized strategies and emerging trends, ensuring your campaigns remain dynamic and impactful throughout the year. Additionally, gain exclusive insights into optimizing ROI and KIT Global's unique solutions for an enduring impact on your BFSI marketing initiatives.

Date of webinar: 26 March at 4:00 PM GMT+7


During our session we will cover:

  • Leveraging digital tools for enhancing customer engagement and loyalty
  • Importance of personalized marketing in the BFSI sector
  • Utilizing data analytics and AI for customer segmentation and targeting
  • Best practices for implementing personalized marketing campaigns across SEO, PPC, mobile apps, and other digital channels
  • Trends driving the adoption of mobile banking and digital payment solutions
  • Case studies showcasing successful mobile banking and payment platforms
  • Strategies for developing user-friendly mobile apps and digital payment systems to cater to evolving customer preferences


Speaker: Risa Kusumaningrum

With a career spanning two decades and qualifications including an MBA, CFP, CMA, CIBA, and CTAP, Risa has navigated the intricate landscapes of finance, business, and strategy within multinational corporations listed in both the American and APAC regions. As a Certified Financial Planner, Risa has pioneered a tailored advisory service for Gen Y and Gen Z within the financial planning community. Currently, she is in the process of publishing her first book this year (2004) with a major Indonesian publisher, focusing on women's financial literacy.

Speaker: Baradhwaj R

Baradhwaj R is the Marketing Director at MoEngage Inc., bringing over a decade of expertise in digital marketing, product management, and go-to-market strategies. He is a data-driven marketing professional and excels in breaking down complex business problems, crafting strategic solutions, and leading cross-functional teams to achieve long-term growth objectives. Baradhwaj's passion for marketing and his ability to leverage data-driven insights and innovative marketing strategies have helped businesses drive growth and position themselves for long-term success.


26 March 2024, 4:00 p.m.


  • Risa Kusumaningrum

    Risa Kusumaningrum

    Country Manager for Indonesia at KIT Global

  • Baradhwaj R

    Baradhwaj R

    Director of Marketing Asia, MoEngage

Registration for the event

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